A visual identity for an ancestral prenatal and postpartum care practice — built around womb wisdom, land, and lineage, for founder Ninneru.

Client
Ninneru, Qi of Life
Role
Brand strategy & identity design
Deliverables
Logo mark, wordmark, color system, typography, brand mood direction
01

Logo mark & wordmark

Qi of Life logo
logo design
wordmark a
wordmark b
02

Color system

red clay#B55E4E
mine shaft#292322
rajah#F8A278
waterways#757B9B
white rock#EDE5D6
03

Brand mood direction

Mother holding her baby in linen in a field Cream mandala with eye on red clay ground Pink and red floral pattern Halved fig in sunlight Gold radiating eye on black Orange womb painting Sacred geometry vesica drawing Terracotta amphora on linen Red illustration: la tierra no te pertenece Woven diamond symbol with four dots Red earth stones and ochre Daisies floating on water Dark leaves on red clay Vesica collage of cut-out words Black ink wave forms Palo santo smoking in a clay bowl Fern and coral pressed into a hand Red womb oracle card Ammonite fossil cross-section
04

Brand typography

Laisha
QI OF LIFE
uppercase
Messapia Bold
ANCIENT
uppercase
Bon Vivant
Birth and mothering
mutable
Apercu Mono
primordial
lowercase
Apfel Grotezk
The WOMB space
mutable